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Like many other professionals, marketers have been forced to reassess and shift over the past six months due to Covid-19. In this free webinar, we’ll cover those shifts in priorities, as well as the five core marketing skills that many companies are recognizing they need today. Join our webinar on November 12, 2020 to learn about those and other skills you should hire for, plus get recruiting tips to help attract the right...
By Christina Nguyen   Even in the toughest hiring periods such as the current pandemic, it’s important to keep in mind that, as a candidate, you’re evaluating the business as much as the business is evaluating you. And if’s a good workplace, that business will want to make a good first impression, putting its best foot forward in order to attract the best candidates.   Unfortunately, not every business...
By Christina Nguyen   It’s no secret that video marketing continues to grow in popularity, particularly as increasing bandwidth has improved browsing speeds over the last decade. By 2021, it’s expected that video will encompass 82 percent of all Internet traffic . Meanwhile, 81% of businesses currently use it , up from 63% in 2019. But for the average marketer, video marketing can be intimidating and expensive....
By Christina Nguyen   Have you just graduated from college? Or, are you looking to make a career switch to marketing from your current role? You’ve probably heard people tell you that you “need experience to get a job.” But how do you get that experience without getting the job first? It’s the constant dilemma for those who want to do something new. Contrary to what you might initially think, Marketing...
By Christina Nguyen    Many of you may wonder: Do you need a cover letter? These days, many employers mark cover letters as optional on job applications, which leads to many applicants not to submit them. But that would generally be a mistake. While it is extra work to apply, doing a cover letter can certainly help you stand out if you craft it in the right way.  What’s hard with the current marketing job...
By Christina Nguyen   Human beings love stories. They’re easy to remember, often move the listeners emotionally, and help provide context to facts or known outcomes. Interviewers, like all people, love hearing stories too. So, before heading out to any marketing job interview, it’s good to prepare certain stories around some common questions. Remember, the stories you recount don’t all have to draw from work...
By Christina M. Nguyen In a tight job market, it’s tempting to accept the first role that comes around, and not consider the culture – what it’s like to work at a particular organization. But “culture fit” is a huge aspect of any job search. Who works at the organization, how bosses treat employees, how much people work, what the perks are, and what social dynamics exist, are often big determinants of an...
By Christina M. Nguyen In our last blog, we discussed an important building block in finding your dream job – developing your personal brand. One way to develop that brand is to build your own website, which we at Find My Marketer recommend that every marketer do – or at least try their hand at it. Here are five reasons why it makes sense:  It’s easy and affordable to do it yourself. If you have...
By Christina M. Nguyen One of the bigger ironies of life is that the people who preach something often don’t follow their own advice. Marketers for example, can spend years building and carefully managing a brand – making sure the messaging is just right, developing and distributing the content that fits the audience expectation, and putting out ads that reflect the social conscience of the organization. Yet, when it comes to...
By Christina M. Nguyen Before you apply to any jobs, it’s essential that your resume for any digital marketing role is polished and representative of your skills and experience. But in crafting your resume, part of the goal is to also emphasize those things that will make you stand out. Here are five areas to highlight as you think about those marketing-specific roles.    Certifications Most marketers...
By Christina M. Nguyen Looking for a new job is hard. It’s not uncommon, for example, to send dozens of resumes a week to job postings but get minimal replies. Popular job boards such as Indeed and Monster can be flooded with hundreds of applicants per job, making the chances of your resume even getting seen rather remote.  Understanding this, we at Find My Marketer have compiled six ways you can think outside the box to...
By Christina M. Nguyen We know it’s a hard time for many of you. Job losses due to the pandemic have reached levels not seen since the Great Depression, and the marketing industry certainly hasn’t been spared. If you’re a marketer who’s been laid off, you’re not alone. If you’ve been fired for some non-pandemic related reason, you’re also not alone. Culture and people mismatches happen, but so do...