Red Roof New Albany, OH, USA
The Paid Media Manager will report directly to the Vice President of Marketing and Digital and will partner closely with multiple internal departments (e.g. revenue management, distribution, marketing, operations), agency partners and our 3rd party partners to develop and manage a paid digital media strategy. This position will develop and be responsible for managing media planning and buying to help continue Red Roof's growth. Tasked with maximizing spend across a mix of digital channels the individual in this role will be a trusted leader within our team, a core expert in digital media, and an advisor across the larger organization. The Paid Media Manager will be responsible for implementing, sustaining and crafting new processes to ensure the successful execution of digital campaigns. Duties and Responsibilities Manage day-to-day activities across multiple media buying platforms including campaign planning, implementation, performance monitoring, and conversion optimization...
Oct 22, 2020