Pearson Frankfort, KY 40601, USA
Senior Digital Marketing Analyst Description We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. We are looking for a Marketing Analyst who'll research and identify ways to build our brand and acquire new customers. Marketing Analyst responsibilities include researching consumer behavior, developing email segmentation lists, and exploring market trends and opportunities. To be successful in this role, you should have experience with tracking campaigns across a multitude of marketing channels and be comfortable with processing and analyzing marketing data. Responsibilities Include: Analyze sales funnels and customer intent Create segmented customer lists for marketing campaigns Measure ROI of multiple...
Nov 23, 2020