Associate Director, Digital Marketing, Channel & Engagement Analytics Strategy & Execution | Merck & Co, Inc
Merck & Co, Inc North Wales, PA 19454, USA
Job Description Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers needs and strive to provide solutions to meet them. Position: Associate Director, Digital Marketing, Channel & Engagement Analytics Strategy & Execution Primary responsibilities: A key member of the Digital Engagement Team, responsible for applying the SCRUM framework and AGILE principles to develop the digital marketing channel engagement strategy for their assigned brand (will train on AGILE). Works closely with internal and external stakeholders (3rd party channel vendors) and media partners to communicate the strategy and ensure proper implementation Creates the engagement analytics measurement strategy & plan Depending on the analytics necessary to deliver on the plan, this individual is responsible to either work directly within...
Nov 27, 2020