Texas Dow Employees Credit Union Sugar Land, TX, USA
Position Title: Director, Digital Marketing Reporting Manager: VP, Marketing Location: Houston MSA, relocation assistance available Position Summary: The Director of Digital Marketing develops and delivers a high impact digital marketing strategy and program designed to drive towards credit union objectives. Responsible for developing and deploying the digital marketing strategy that is the face of our organization in the digital channel. Essential Duties and Responsibilities: 1) Develop, execute, and manage the digital marketing and engagement strategy across all channels to drive traffic, grow supporter base, and drive product adoption; including digital content deployment and organic and paid search. 2) Cultivates and manages team and vendors to create content roadmap/calendar, SEO roadmap, usability, and A/B testing roadmap, website development roadmap/product backlog and release calendar, and marketing analytics/attribution roadmap. 3) Creates, implements, and...
Nov 27, 2020