Illumina, Inc. California, USA
ROLE The Digital Marketing Specialist is a key player on the AMR Marketing team. This individual will provide assistance to the Digital team on a variety of duties in support of the region's strategic goals. The Digital Marketing Specialist role is ideal for an agile, self-starter who can work cross-functionally to help the Digital team maintain alignment of advertising goals, content strategy, inbound efforts as well as corresponding assets, deadlines, metrics ,and reporting. In addition, this position will coordinate with outside agencies and vendors in order to achieve the planned asset development. REPONSIBILITIES Understand and learn digital marketing strategies from resident AMR Digital Team. Support content production for program marketing activities including nurture campaigns, emails, landing pages, virtual events, webinars, etc. Help manage social campaign metrics, reporting and performance insight tracking. Assist with lead gen list documentation, clean-up, and...
Nov 26, 2020