Email Marketing Specialist

Email Marketing Specialist 

Sample Job Description

As our email marketing specialist, you’ll be responsible for keeping our customers and prospective leads updated on exciting updates, including promotions, events, and other opportunities. You’ll be building and segmenting email lists, nurturing leads, helping to write email copy, as well as collaborating with copywriters, and UX designers to develop engaging emails that get opened.  

Typical responsibilities:  

  • Collaborate with copywriters to ensure email copy is creative, well-written, and engaging and to develop subject lines with higher open rates
  • Understand best practices for different types of marketing emails such as announcements, promotions, events, customer stories, new content, re-engagement, and/or marketing journey emails.
  • Work with e-commerce team to put together order status emails such as confirmation emails, cancellations, or abandoned cart emails.
  • Collaborate with graphic designers and UX designers to ensure emails are properly designed, formatted, and mobile-friendly
  • Ensure spam regulation compliance
  • Ensure timely delivery of relevant messages to the right audience
  • Monitor and report on campaign analytics to determine actionable insights
  • Brainstorm with your team to determine overall strategy to boost ROI
  • Determine the best strategy for segmenting email lists by demographics, buyer journey stage, and other methods
  • Maintain our email database: update information, delete unnecessary emails
  • Maintain company compliance with GDPR, CCPA, and other privacy laws
  • Run A/B tests to determine best subject lines, designs, greetings, etc.
  • Stay up to date with trends in email marketing and in our industry overall to be updated on best practices 

Requirements:  

  • Creativity, warmth, and a willingness to thoroughly understand our audience at different stages of the buyer’s journey
  • Openness to collaboration with diverse teams to ensure stellar promotion
  • Basic graphic and UX/UI design knowledge
  • Attention to detail (emails can’t be unsent), time management, and problem-solving skills
  • Ideally, some basic knowledge of HTML and CSS.
  • Experience working with a data analytics platform and the ability to derive actionable, feasible insights from the data

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