Essential Job Functions:
1. Engages audiences with the company’s digital platforms through the creation and execution of digital content, social engagement, and technological innovation.
2. Devises strategies to drive online traffic to the company website.
3. Tracks conversion rates and making improvements to the website.
4. Oversees the social media strategy and campaign marketing for the company.
5. Reviews new technologies and keeps the company at the forefront of developments in digital marketing.
6. Guides teams in implementing data-driven and user-centered methodologies to optimize digital experiences across dotcom, mobile and emerging platforms to drive KPIs.
7. Guides teams in developing best-in-class processes to collect data, client feedback, derive insights and inform business intelligence and product decisions.
8. Other duties as assigned
 These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
Knowledge, Skills and Abilities: